Unlike the image (above) of a genuine, over-the-counter product, there is an advertisement for a “miracle” face cream that frequently pops up on my FB feed which suggests that if you use it, you will look ten or sometimes twenty years younger in a matter of weeks. These creams are supposedly “endorsed” by celebrities such as Ellen DeGeneres or Dr Oz from Oprah and promise youth in a jar.  Many people claim it is a scam.  And from reading the comments, it looks like thousands have been fooled and have parted with their credit card details to avail of the tantalising free trial…you just pay for shipping, it seems.

A few weeks later, customers realise that money has been taken from their accounts for the cream. Yes, in the small print it states that unless you cancel the order, you will be charged automatically. The comments told of the difficulty many had in getting out of this and no one has had any money returned.

Now while I may not be that gullible, I too used to be a sucker for the latest cream or serum on the market. I like to think that I am more discerning now.

I wrote in a previous post about my love affair with coconut oil. I use it morning and night and find it just as good as any previous cleanser I ever used. I prefer Vita Coco (nothing but the best for my face!) and to tone I use rosewater. The large bottle (below) from an Irish company costs around nine euro and I got it in my local pharmacy.

rosewater

But when it comes to day and night creams and serums, I get confused. While I don’t expect each new purchase to be that miracle cream that erases wrinkles and makes me look ten years younger, I do want it to make some difference.

Today, I am going to tell you about my experience with Charlotte Tilbury’s Magic Cream. (I already use her Wonder Glow and Light Wonder Foundation and wrote about them last year and, by the way, I love them!)

charlotte product 2

I have used this magic cream as my daily moisturiser for several months now. When I bought it first, I really liked it. My skin soaked it up, I applied it using the recommended massage techniques (you can find how to do it online @charlottetilbury.com) and initially, I thought that I could see a difference.

magic-cream_lid-off_1

I liked how it hydrated my skin and left it with a dewy glow. It has an SPF15 and an anti-UVA filter, which is probably fine in winter, but not strong enough if I am out walking or playing golf during the rest of the year. It also has an impressive arsenal of ingredients which claims to boost collagen and reduce the appearance of wrinkles: rose hip and camellia oils, vitamins A, E and C and so on.

According to the blurb, the cream has “a re-plumping effect” and “lifts and transforms tired skin in an instant”. I liked it, but I am not convinced of the truth of this claim.

And does it really work as an anti-ageing cream? I doubt it. I don’t believe that there is any cream out there that on its own can reverse the signs of ageing or even hold the wrinkles at bay, although I am willing to be proven wrong. But as a moisturiser, I find it effective and particularly good when used under foundation.

So will I buy Charlotte Tilbury magic cream again? Probably not. As I said, I like it, but I don’t find it incredible! Certainly not magical enough to warrant the hefty price tag of €90. I can’t see enough of a difference to justify my spending that amount again.

So while I may not be taken in by online scams, and I may think I am more discerning as I get older, I too am a sucker for a good marketing ploy – youth in a jar? Really!