Within the next two years, for the first time in human history, there will be more people worldwide over 65 than under five.
That should be a wake-up-call to BRANDS that they should be more inclusive when it comes to promoting their products. Older people can be more discerning (in many instances) and have a brand loyalty that the younger age demographic has not yet found.
Call it experience, or the wisdom that comes with ageing. I do not understand why brands still fail to see this.
Yes, there has been some improvement in this area, but it is minimal. We have seen a few older women on the catwalks in various Fashion Weeks and some brands have used older women in their campaigns, but these are few and far between.
My regular readers are aware that I have been championing the older woman, particularly the over-50 woman, since I started this blog nearly 4 years ago. Where has the time gone?
I am 62. Yes, like everyone I have had to deal with different challenges in my life. But, I love life. I like eating out, I like meeting friends. I like staying physically and mentally active and I love FASHION.
Like my friends and acquaintances, I am not ready to hide away in a corner; I still want to look stylish. I want to feel good about myself. And I make no apology for that.
I am particularly keen to fight ageism in fashion and I frequently use the hashtags #iwillwearwhatilike and #ageismisneverinstyle.
Another woman who feels the same way is Jacynth Bassett from The Bias Cut. I started following Jacynth through the Facebook Page ‘Ageism is Never in Style’. Read the latest from Jacynth on her Blog and read more About The Movement.
‘Ageism is never in Style’ is a forum for all who agree that ageism in the fashion industry needs to end. Jacynth states, “Ageism is the only ‘ism’ that will inevitably affect us all” so “we must unite to better understand and celebrate each other in order to banish this prejudice once and for all”.
We got to know each other (I admire her activism for the older woman; she is only in her twenties) and I spent a very pleasant day modelling for her in London 18 months ago.
In today’s post I am wearing a Scotch and Soda printed safari shirt (from her site) which is perfect for any time of the year and particularly this bad weather.
The skinny jeans are a wardrobe staple from Zara and the sandals are an old favourite from Clarks. The bag from TK Maxx is borrowed from the stylist daughter @courtneysmithstyle who also took the pics. GG is sacked! (Well, temporarily anyway!)
Animal print is very much in vogue and will still be around in Autumn/Winter so this would be an addition to any wardrobe.
You can check out her online boutique:
www.the-bias-cut.com where you will find many more beautiful pieces.
Let us Fight the Good Fight against Ageism and all other ‘isms’. Let us have inclusiveness in The Fashion Industry; it would be a start.