overthehildablog@gmail.com

Over The Hilda

  • Home
  • About Me
  • Lifestyle & Leisure
  • Health & Wellbeing
  • Style & Beauty
  • Rants & Random Thoughts

50 fierce over-50 women collaborate to launch global campaign

0
Hilda
Sunday, 19 February 2017 / Published in Friends and Family, Home, Lifestyle & Leisure, News, Rants and Random Thoughts, Style & Beauty

50 fierce over-50 women collaborate to launch global campaign

fierce 50

Today, February 19th, I am honoured to be part of a movement with over 50 “over-50 bloggers” around the world to launch the first Fierce Over-50 Campaign on the 50th day of the year. Brainchild of the beautiful Catherine  McCormick (catherinegraceo.com), we want  to begin shifting a worldwide perception of this demographic in today’s world. A celebration of our new lives in this new middle age, this midlife we are embracing is not the same as our mothers experienced. In some ways, it is easier, as I believe we have been able to look after ourselves better. In some ways, it has been more difficult, as many of us struggled to find a work-family-life balance.

One of the aims of this campaign has been to connect over-50 bloggers, another aim is to make brands and magazines sit up and take notice of us. We are living for longer and the over-50 population continues to grow, so why have we become invisible?

We may not have youth on our sides anymore, but we are not dead yet and we have more spending power than we ever had.

This campaign is about women supporting women and as the only participating Irish over-50 blogger presently, I welcome all of you to support the movement.

Strong Women

Ireland has a history of  notably strong women. For instance, both Maud Gonne and Countess Markievicz were forces of nature well into their later years; we have had two wonderfully strong and fierce women presidents: the two Marys (Robinson and McAleese) who are still creating waves; @norahcasey is a powerhouse in the publishing world; Lorna Brittain and Helen Fox @moyridingcentresummerhill have made beautiful ripples as older fashion models and Celia @holmanleeagency has blazed a trail in fashion styling and much more.

My Blogger Partner

Fierce 50 Photo[3255]

There are many wonderful women in this campaign and I am delighted to have been paired with Leigh Anne Wilkes, all the way from Portland, Oregon. When she visited Ireland several years ago, she said it looked very much like home. I think she was talking about the rain!

It has been fun, in a relatively short time, getting to know Leigh Anne.  Married to Jim, mother of four grown-up children, she decided to become a stay-at-home mum when her first son was born. As well as creating a beautiful, happy home, with family meals a priority, she ran various types of home-based businesses, until finally over nine years ago she set up her blog www.yourhomebasedmom.com   Have a look; you will not be disappointed.

She wanted to share what she enjoyed: creating treats and meals, running a home, gardening, entertaining and party planning (to touch on a few). Her site has over 2,400 recipes (I am looking forward to using some on my Supper Club girlfriends) so it is no surprise that her first cookbook will be published next October.

None of Leigh Anne’s children live in Oregon, but she enjoys travelling to visit them in Utah, California and New York.  We have much in common: a mutual love of good food and family meals, we value our friends and like entertaining (though she is on a totally different level) and we love reading.  But I was also struck by the coincidences. One of her two daughters is in the fashion Public Relations industry in New York and the other is a drama teacher in Utah. My eldest daughter also works in Public Relations and drama and singing are her passions, while the younger is a fashion stylist. And to cap it all off her eldest son’s name is Logan and our first grandson is also called Logan. What are the chances of that?

So here we are, two people from the western extremities of two different continents, connected by a desire to wake up the world to the idea that we are not dead yet, just because we are over-50. We are ready to take on new challenges and adventures.  Join us in the revolution!  Be fierce whatever your age.

This is already making waves in the US; you can read about it here:   with links also to the other bloggers involved in the campaign.

Hannah Storm Interview

Get in Touch

If you have enjoyed reading this blog post and learning more about The Fierce 50 Campaign, please visit this page http://cgo.style/fierce50gals to see an archive where you will find each of the women that are participating in the campaign along with their blog posts. If you or someone you know is interested in either joining or supporting the movement, please contact info@catherinegraceo.com for more information. We have lots more planned for this year and beyond so, stay tuned everyone.

Sponsor List

Onzie @onzie www.onzie.com

Madison Reed @madisonreedllb  www.madison-reed.com

HSI Professional @hsiprofessional  www.hsiprofessional.com

Awe Inspired @aweinspired  www.aweinspired.com

 

 

 

Tagged under: 50+, collaboration.50+andFabulous, thefierce50campaign

What you can read next

Wrinkles, wrinkles everywhere and not a cure in sight!
The Coffee Fix
Drink Lemon, Water and Ginger to stay Healthy

2 Comments to “ 50 fierce over-50 women collaborate to launch global campaign”

  1. Anna says :Reply
    February 20, 2017 at 10:14 am

    Love this article. I can’t wait to be part of this dynamic group of women. There is massive strength in unity 💓

  2. Elaine Dunne says :Reply
    February 24, 2017 at 9:17 am

    Hi I turned 50 two weeks ago. It is a strange feeling inside. Iv been reflecting a lot on my life. Cried a lot and now just want to get on with it and start to embrace my life for once and have fun would love to join up thanks Elaine

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign up here to receive updates straight to your mailbox
Loading

DELIGHTED TO BE IN THE TOP 15!

Fashion Over 50

overthehilda

Ambassador for Ageless Style.
Spending my 60s embracing my personal style; roadtesting new beauty fads & living my healthiest happiest life!

Hilda Smith
Power dressing with 'Style Not Age'! Borrowed a re Power dressing with 'Style Not Age'! Borrowed a relaxed trouser suit from @studio124dublin (boutiques in Malahide and Raheny) 
Added pops of red including my phone bag from @bagsbylanda.
Definitely ready to take on the world and the board.
Check out the blog and my friends @annasislandstyle @mummabstylish @is_this_mutton_  and @thestylesplash for their interpretations of the theme.

#powerdressing #powersuit #stayingstylish #bevisible
#stylenotage #over60style  #over50style #powerofred #overthehilda #stylishday #takenoprisoners #fashionisfun #mystyle #redbag
Core memories made celebrating GG's 70th Birthday Core memories made celebrating GG's 70th Birthday with our beautiful family on Safari in Birmingham last week.

Let's call it chaotic; wild & wonderful all at once with four Grandkids between 17 months and 7 years old. 😂 

#birthdaytrip #familyvacation
Our Indian Summer and a visit to Gorgeous Gort and Our Indian Summer and a visit to Gorgeous Gort and our friends @annademart.ie and @hynes6026 gave me a chance to wear this beautiful dress from @paulasmalahide. Visited Coole Park and Thoor Ballylee, ate delicious food  and drank too much wine with lovely people @mcevoycarlos and @mcevoyleonie. More pics on stories. 

#reddress #redisthecolor #over50style #over60style #discoverunder10k #redhot
#redandorange #countrylife #indiansummer #dresslove #mystyle #wearthedress #liveyourlifenow #discoverireland  #sunnydays☀️
Instagram post 18286105045122789 Instagram post 18286105045122789
Realised I had not given this lovely dress a place Realised I had not given this lovely dress a place on the grid. Bought from @studio124dublin. Over on the blog I have published a post on having a colonoscopy. 
Yes exciting stuff! But decided not to publish a picture of my colon. Yes you have been saved that!
Have a lovely day. The sun is out.

#colonoscopy #colononoscopyprep
#bowels #overthehilda #over50style 
#wearwhatyoulove #agelessstyle 
#over60blogger #healthpost
#neutralstyle  #mystyle #discoverunder10k
#mystylemyway #nevertooold
#over60style  #stayhealthy
Magic weather this weekend .... Magic weather this weekend ....
Great fun at launch of @travel_department and @tda Great fun at launch of @travel_department and @tdactiveholidays 2024 brochures with new initiatives and destinations. Get planning now with the best in #guided travel. Don't leave it too late. Practically nothing left this year.
Crochet is the theme for this month's 'Style Not A Crochet is the theme for this month's 'Style Not Age'! I may not have crushed it but I did do some damage to my fingers. Hence splints and red bandages.Yes rushing about and tripped ...luckily only on grass or it could have been worse. It might have been my teeth!

Anyway back to the outfit. I had to borrow a crochet top and bag from my friend @marie.sweeney4. And they look amazing with my suit bought from @studio124dublin and hat @wallaroohatsuk (old)
Pop over to see how my friends tackled the challenge 
@mummabstylish
@annasislandstyle
@is_this_mutton_
@thestylesplash 

#crochet #crushingcrochet #stylishatanyage #over60style #overthehilda #stoprushing #agelessstyle #stayingstylish #bevisible #ageismisneverinstyle #fashionisfun #trousersuit #shoplocal #stylishday
#over60blogger #theshowmustgoon 
#mystyle #ageisjustanumber #agelessstyle #over50style
Accessorising my bandages is now a priority! And I Accessorising my bandages is now a priority! And I found the perfect leather phone bag @bagsbylanda A/W launch today. It holds more than a phone, by the way! Room for lippy, cards and keys too!
I love a small bag for walking and shopping and this beauty in top quality leather comes in a variety of colours. 
And yes it came home with me!
More pics on stories.
Shopped my wardrobe for the rest.
Sunnies @urbaneyes.ie

#leatherbags
#irishbrand
#qualitybags 
#phonebag
#gifts
#over60blogger 
#stylishatanyage 
#designedinireland
#redbag
#lovecolour
#colourcrazy
#shoppingforpresents
#overthehilda
#gifted
Orange you glad the sun is back at last! Love the Orange you glad the sun is back at last! 
Love the colour of this linen shirt and it is always packed for sun holidays, because of its versatility.

 Years old and bought @paulasmalahide.  Here it acts as a cover up over a swimsuit in Dubrovnik. Also love the colour and roominess of the Yoko bag @absolutely_patsy. 
Sunnies  and slides @tkmaxxie.
Let's hope the good weather stays. I might even venture into the Irish sea!😂

#shopmywardrobe
#orangeshirt
#discoverunder10k 
#over50style
#over60style 
#mystylediary
#agelessstyle
#sunshine
#styleinfluencer
#explorepage
#nevertooold
#shirtlove
#holidayoutfit
#beachvibe
'Kimono my House' is Gail's prompt for this month' 'Kimono my House' is Gail's prompt for this month's 'Style Not Age'! And I did not realise it was an album by The Sparks back in 1974. 🫢
That was the year I did my Leaving Cert exams so maybe that is why it passed me by. But I do like kimonos. 
Love the paisley pattern and have no idea where I got it. Check out my friends @is_this_mutton_ @thestylesplash @annasislandstyle @mummabstylish.
Shopping my wardrobe for everything.

#kimono  #kimonomyhouse #styleover50 #stylishatanyage #styleinspo #stylenotage #stylishatanyage #shopmywardrobe #overthehilda #over60blogger #over60blogger #nevertooold #styleover60
Do you have clothes that only see the light of day Do you have clothes that only see the light of day when you are on holidays? I do. Though this jumpsuit from @trafficpeople was worn a few times in Ireland when we had a heatwave! Remember😂
The hat from @h&m was prettied up with a scarf and birkenstock dupes are @tkmaxxie.
Blog post up about our trip to Dubrovnik. We had a blast at Ali and Ian's wedding. Dubrovnik is beautiful.

#holidaywear #holidayclothes #agelessstyle  #over60blogger #wearwhatyoulove #jumpsuitlove
#ageisjustanumber #fashionforallages #gashionisfun #chicandstylishme @mummabstylish #lovedubrovnik
#visitdubrovnik #stylishatanyage #overthehilda #casualstyle
Load More… Follow on Instagram
  • Home
  • About Me
  • Style & Beauty
  • Health & Wellbeing
  • Lifestyle & Leisure
  • Rants & Random Thoughts

Recent Posts

  • Skinceuticals

    My Skin Care Journey with Dr Laura Clinic

    I recently had an online consultation with The ...
  • Power Dressing

    Power Dressing with ‘Style Not Age’

    Power Dressing is this month’s theme in &...
  • Why You Should Supplement with Omega-3

    I take supplements. For several years now I hav...

OVER THE HILDA

  • Home
  • About Me
  • Lifestyle & Leisure
  • Health & Wellbeing
  • Style & Beauty
  • Rants & Random Thoughts

Copyright © 2021 overthehilda.ie | web by cloud nine

TOP
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT